Health Ministry rolls out third batch of graphic tobacco warnings

Kenya has issued a fresh set of graphic warnings for all tobacco products, tightening its anti-smoking campaign and sending a bold message about the dangers of tobacco.

The Ministry of Health has gazetted the third batch of image-based health warnings under the Tobacco Control Act, with implementation set for nine months from the date of publication.

The warnings, featuring newly approved pictures and pictograms, must appear on all tobacco packaging to alert users to the deadly effects of smoking and second-hand smoke.

The ministry says the bold images are meant to discourage tobacco use, especially among the youth, and protect non-smokers and vulnerable groups from harmful exposure.

“Tobacco use continues to pose a significant public health threat, and we must all play our part in reducing its harmful impact. The new graphic health warnings are an important step in our collective effort to protect lives and promote a healthier, smoke-free Kenya,” the ministry stated.

In addition to unveiling the warnings, the ministry has emphasised the role of public involvement in ensuring the new regulations are successful.

Kenyans have been urged to report any cases of non-compliance, actively support awareness campaigns, and champion the creation of smoke-free environments.

The ministry also reminded manufacturers, distributors, importers and sellers of tobacco products that they are required to fully comply with the updated rules. Any breach of the regulations will attract penalties as provided for under the Tobacco Control Act.

This third batch of graphic health warnings is part of Kenya’s continuing efforts to align with the World Health Organisation Framework Convention on Tobacco Control (FCTC), which encourages countries to adopt stronger measures to reduce tobacco consumption globally.

Officials say the move is a key step toward reducing long-term health risks caused by smoking, including cancer, heart disease and respiratory problems.

Kenya has been a regional leader in tobacco control efforts. The country introduced text-only warnings in both English and Kiswahili in 2008 when the Tobacco Control Act came into force.

In 2014, the law was expanded to include image-based warnings, which were officially rolled out in September 2016. At that time, 15 graphic images were added to tobacco packaging to reinforce the dangers of smoking and smokeless tobacco use, especially targeting young people who are more impressionable.

The latest warnings build on this momentum, strengthening public health protections and reaffirming Kenya’s commitment to cutting tobacco use through strong policy and public awareness.

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